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The Intelligent Transportation Society of America ( ITS America ) was established in 1991 as a not-for-profit organization to foster the use of advanced technologies in surface transportation systems. We are the leading advocate for technologies that improve the safety, security and efficiency of the nation's surface transportation system. The formation of ITS America was motivated by the recognition that while numerous existing organizations were actively involved in transportation issues, no single organization existed to focus exclusive attention on emerging technologies. Our members include private corporations, public agencies, and academic institutions involved in the research, development and design of Intelligent Transportation Systems ( ITS ) technologies to enhance safety, increase mobility, and sustain the environment.