2nd Street Beauty

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Established in 1993 For two decades, 2nd Street Beauty has been cultivating loyal relationships and attracting new consumers -- from a customer base of nearly one million people living in Long Beach, Los Angeles, and Orange County. Each customer has individual needs, and our personalized attention to each, coupled with the high level of product information and education our staff maintains, means 2nd Street Beauty customers come back again and again. As a family-owned and -operated local business, we know our clientele personally and pride ourselves on maintaining these special relationships. 2nd Street Beauty brings industry innovative expertise and a diverse selection of premium products to Southern California customers. Owned by the Freeman family with 80 years of dominance in the cosmetics industry, 2nd Street Beauty's reputation and leadership is built around a simple principle: To enhance and compliment the natural beauty of each customer.