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It occurred to me that technology is paving the way for listing home sales in San Francisco in many ways. Technology is lowering home selling listing commissions for listing and selling agents. Companies like Zillow and Redfin are trending the real estate markets and dropping the average sales commission to 4.5% commission as noted on their websites. A typical listing commission in San Francisco ranges from 5-6% and the overall average commission thus far in 2017 is 5% listing commission. But what does that mean? Simply The seller typically pays listing commissions and the listing agent listing representing the seller and the selling agent representing the buyer split an agreed portion of that commission typically 50%/50%. So if the Sales listing commission of a particular home is 5%, then each agent receives 2.5% commission 2.5% + 2.5% = 5% Total listing commission and so on.