Survey Sampling International

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Western Wats operates 850 Web-enabled computer-assisted telephone interviewing stations in more than 10 interviewing facilities located near universities throughout the Intermountain West, making Western Wats one of the largest privately owned data collection outfits in the United States. Surveys it has conducted include customer behavior and attitude tracking; concept testing; customer satisfaction and loyalty measurement; employee satisfaction; new product development; and market segmentation. Industries it served consist of opinion, political, retail, telecommunications, health care, financial and automobile. Western Wats is located in Orem, Utah.