Compass Marketing Research

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Compass Marketing Research specializes in the data collection phase of the marketing research process. The company divides its data collection processes into two divisions; qualitative services and quantitative services. CMR s qualitative services division offers two full service focus group rooms, one-on-one s, intercepts, mystery shopping and product testing and placement. The company s quantitative services include two computer assisted telephone interviewing centers, quancept interviewing systems, in-house sampling and data processing services. Compass Marketing Research has locations in Norcross and Athens in Georgia. The company is a member of ActiveGroup, the American Marketing Association and the Marketing Research Association.