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Data Niche Associates, a unit of IMS Health Incorporated, is an information service firm that serves clients in the pharmaceutical industry. It provides Medicaid and Managed Care rebate validation services. The company also specializes in transforming data formats into user-friendly standardized databases and applications. Founded in 1991, Data Niche Associates offers products under the PBMView, PartDView and StateViewPlus brands. In addition, it provides dispute resolution solutions. The company s CMMView is a communication management module. Data Niche Associates also offers training and support services. Its clients include Pfizer, Daiichi Sankyo Company, King Pharmaceuticals and GlaxoSmithKline Pharmaceuticals Limited. The company additionally sponsors Medicaid rebate conferences.