Lawrence Larmer

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You might say that advertising and public relations have been the sub-context of my life.. My parents met at NBC ...â??30 Rockâ??...in 1947 when my father was an account executive for two of the largest syndicated radio programs of the day, The Dennis James Show and The Peter Donald Show. My mother was a secretary responsible for compiling NBCâ??s ASCAP royalties for songwriters. The common denominator seems to be that they are all highly creative people who need a strong financial foundation in order to keep on working at higher levels in the creative occupations.