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It seems that truck lettering has been around since the dawn of time. Even before Henry Ford started rolling trucks off the assembly line, businesses have been lettering their trucks. Back in the day most lettering was painted onto the vehicle. Eventually painting evolved into vinyl vehicle lettering, and today into digitally printed vinyl vehicle wraps. Today, trucks are either lettered or wrapped, but which is best for your business? Here are some thoughts to help guide you. Branding Consistency - Whether you are a one truck company or a 1000 vehicle fleet, the idea is to present a brand consistency between all of your marketing collateral. Truck lettering does allow to a certain extent the recreation of your business logo, however if your logo incorporates any gradients or shadowing, a wrap would be the better option. Also the wrap offers more flexibility in terms of size and vehicle location. Brand Perception - Recent statistics have shown that over 35% of viewers form an opinion about the company based on their vehicle graphics. I have seen truck lettering that is very tasteful and makes great use of white space, leaving a great first impression. On the other had, I've seen trucks that are littered with bad color combinations and bullets upon bullets of services offered. A properly designed vehicle wrap can also give a great first impression, but look to avoid loud and proud wraps. Tasteful will always get the job done in either case. Lead Generation - With the recall rate of vehicle wraps being over 90%, truck wraps have the potential of drawing lots of attention, creating a buzz, and getting your business noticed. Truck lettering can still draw attention, but they lack the wow factor of wraps. As you can see both truck lettering and wraps have their advantages. In either case I recommend that you look to maximize the power of the miles you are driving everyday and create graphics that make full use of the vehicle canvas. If you are driving ar