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Global Bay Mobile Technologies is a leading provider of next-generation mobile retail software that significantly enhances retailer-to-consumer interaction. Its patented technology platform generates tangible ROI by driving store traffic, increasing units per transaction (UPTs), and improving the in-store consumer experience. Global Bay's unique, holistic approach to mobile leverages retailers' existing POS, e-commerce, and store systems and operates on all handheld devices including Apple, Windows Android and Blackberry. Retailers deploying Global Bay have the flexibility to choose their preferred back-end technology and mobile device. Current customers include Coach, Guess Jeans, Timberland, True Religion, Crocs, and other leading retailers. Founded in 2002, Global Bay is a private company headquartered in South Plainfield, New Jersey with offices in the United Kingdom.