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Extend your word-of-mouth advertising with
Ratings & Reviews
- Online consumers place the highest level of trust in peers: 83% of online consumers trust the opinions of friends/acquaintances who have used a product or service (1).
- 65 million US adults regularly gave word-of-mouth advice about products and services in 2006 (2).
- 77% of online shoppers use reviews and ratings when purchasing (3).
- Word-of-mouth was ranked #1 in importance as a marketing channel for communicating the brand of US marketers in 2006 (4).
(1)Forrester’s Q3, 2006 Media & Marketing Online Survey.
(2eMarketer, June, 2007.
(3)Jupiter Research: Retail Marketing, August, 2006.
(4)American Marketing Association study by Luth Research and MiresBall, January, 2007, eMarketer.
Please contact your
Sales Representative if you would like
copies of Ratings and Reviews'
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(limited supply available)
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