Hallmark Business Connections

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Hallmark Insights, formerly Gift Certificate Center, develops incentive solutions and programs for employee reward and recognition, sales incentives, health and wellness and consumer loyalty. Hallmark Insights combines online shopping to deliver personalized awards redeemable for gift cards and gift certificates to more than 350 leading retailers, catalogs, restaurants, travel providers and entertainment companies. The company is a subsidiary of Hallmark, a greeting card/gift supplier with corporate headquarters in Kansas City, Mo. Hallmark Insights was established in 1990 and was acquired by Hallmark in 2000.