Did you know?

• 85% of adults use the Yellow Pages annually¹
• 1.04 is the average number of uses per week among all adults¹
• 40% of those referencing the Yellow Pages make a purchase. 39% of those purchasers are new customers.¹

Directory advertising generates calls

• Nearly 90,000 metered call lines were placed in more than 1,500 headings across all sizes of markets throughout the country².

Consumers reference directory advertising during life-events, including when moving

New Mover Purchasing Behavior³

When are new movers making their first purchases?³

• In the first 2 years after moving, new movers spend 4-6 times more than established residents
• 80% of new movers will likely try new products and services from local suppliers following a move
• Average expenditures of new movers range around $9,400 (home buyers)

Dex Counts call tracking numbers help prove the value of your Dex Investment

Dex Counts is a proven and reliable way to track the actual number of calls generated by a specific Yellow Pages ad or program through a unique phone number. Call tracking results are collected by a third party vendor, Telmetrics™. Your call measurement reports are available to you online, at any time, through a password-protected site. The reports provide inbound call response statistics to measure the effectiveness of your advertising program.

Already have a Dex Counts phone number? Click here to receive your results at Telmetrics.com.
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¹2009 Yellow Pages Association Industry Usage Study, conducted by Knowledge Networks®/SRI
²2007 Yellow Pages Metered Ad Study, Executive Summary, CRM Associates, September 2007
³Premove.com, Moving Targets, 2006