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Did you know?

  • 85% of adults use the Yellow Pages annually1
  • 1.04 is the average number of uses per week among all adults1
  • 40% of those referencing the Yellow Pages make a purchase. 39% of those purchasers are new customers.1

Directory advertising generates calls

  • Nearly 90,000 metered call lines were placed in more than 1,500 headings across all sizes of markets throughout the country2.

Consumers reference directory advertising during life-events, including when moving

New Mover Purchasing Behavior3

When are new movers making their first purchases?3

  • In the first 2 years after moving, new movers spend 4-6 times more than established residents
  • 80% of new movers will likely try new products and services from local suppliers following a move
  • Average expenditures of new movers range around $9,400 (home buyers)

Dex Counts call tracking numbers help prove the value of your Dex Investment

Dex Counts is a proven and reliable way to track the actual number of calls generated by a specific Yellow Pages ad or program through a unique phone number. Call tracking results are collected by a third party vendor, Telmetrics™. Your call measurement reports are available to you online, at any time, through a password-protected site. The reports provide inbound call response statistics to measure the effectiveness of your advertising program.

Already have a Dex Counts phone number? Click here to receive your results at Telmetrics.com.
Or sign up for access here.

12009 Yellow Pages Association Industry Usage Study, conducted by Knowledge Networks®/SRI
22007 Yellow Pages Metered Ad Study, Executive Summary, CRM Associates, September 2007
3Premove.com, Moving Targets, 2006

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To Get Started, Call 1-877-4DexBiz (877-433-9249)