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Traverse City, MI

Located in Northern Lower Michigan, Traverse City is known for producing cherries and has even named its regional airport the Cherry Capital Airport. The area produces about 300 million pounds of cherries every year. The city is also a tourist's dream with an abundance of activities in both warm and cold weather. The summer brings visitors to the freshwater beaches, vineyards, and upscale golf courses. They also amass in the winter to hit the slopes and cross-country ski trails and enjoy the area's prodigious snowfall. The city's appeal is no secret: Traverse City is the state's second most popular tourist destination. National Geographic Adventure magazine named Traverse City one of the best places to live in the country.


Tourism is the area where the Traverse City economy has seen the most growth in recent years, especially with a focus on developing a strong winter tourism industry.

While tourism is front and center for the local economy, other industries provide some diversity for the local economy. Manufacturing in Traverse City has had a hard few years, with many factories closing. As recently as 2003, the local economy boasted 2,000 manufacturing jobs. That number has lessened in recent years due to plant closings.

Besides cherries, the surrounding countryside grows superb grapes, making it a center for Midwest wine production. The first winery opened in Traverse City in 1974. Since then, the industry has boomed, with several vineyards calling the area home.

The city's largest employers include Munson Medical Center, Hospitality West (Pizza Hut) and Hospitality Syracuse (Taco Bell).




Traverse City abounds with outdoor activities, from the sedentary to the cardiac-pumping:

It's easy to hit the links in Traverse City, which offers four courses in town (and several more a few miles from town):

Traverse City has cold winters with a remarkable amount of snow. It can have snow as early as September or as late as May. Cross-country skiing, snowshoeing, snowmobiling, and skiing and snowboarding are perfect fits for Traverse City's winter climate. The city has two ski areas:




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