Diamonds Forever

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HORRIBLE...HORRIBLE...HORRIBLE! This is an outrage with the type business this company is allowed to service consumers. They take advantage of Newlyweds, Engagement and Wedding purchases. With the many complaints I have read, most were involving 'Wedding' purchases. Our purchase was $2,083.00 for three (3) wedding ring bands. Two for my spouse 1. dress 2. work and one for me. This store practices a BATE and SWITCH scheme. The bands we opened were NOT the same bands shown during our initial purchase. My band of diamonds look alike gray dirty rock pieces. Diamonds in my spouse's wedding band continue to 'fall out'. The manager James resorts to place the blame on us the consumer of "rough treatment", however, after James cleaned the ring in the Arbor Place Mall Diamond Traders Store... The same two Diamonds fell right out again. There was no answer/response for the occurrence. I have sought the Better Business Bureau three times, and have hired an attorney whom is now taking my case. A CLASS ACTION LAW SUIT NEED BE ESTABLISHED AGAINST THIS COMPANY.

great store and great products. I've been shopping at this jewelry store solely for 3 years and have never been disappointed. they always make sure im satisfied when I leave and their jewelry selection is unlike any others.

My wife and I went to diamond traders and got our wedding sets in 2012 and recently went in for an upgrade ( get a new ring and just pay the difference between your old and new ring) It was really hard to decide on which one we wanted but when we finally made our decision, we knew it was the right choice. the associates were very helpful in assisting us to find what we were looking for and made sure that we were 100% satisfied before we left their store.

I buy all of my jewelry from diamond traders and have yet to be disappointed. I bought mine and my wifes wedding sets from here and have yet to have any major issues. a diamond fell out of her wedding ring and the manager was quick to replace it and it wasn't a hassle to have it done in a timely manner. needless to say, I am and always have been a very satisfied customer!

LOVE LOVE LOVE this jewelry store and the associates! they treat you like family when you step foot inside of their store and they have a very nice selection of different styles of jewelry. there is something for everybody in this store. I've never had any issues with their products or the customer service.They've always done their best to assist.

I've always had wonderful experiences with this company. They always make sure I am satisfied when I walk out the door. I couldn't be happier with the customer service and the products are great too!

This place is amazing, I got the deal that I never got before anywhere , good quality diamond ring for such a great price. I told my friends too they too had great experience shopping at Diamond Traders.

Great staff and products enjoyed my shopping experience here I would defiantly recommend coming here for jewelry the employees are so nice and not rude like the other jewelry stores around here. Not to mention you get high quality jewelry for a great price! Wish I would have started shopping here a long time ago!

NOT BBB AFFILIATED!!!!! WHO HAS A BUSINESS AND DOESN'T SEEK BBB AFFILIATION??? DO NOT DEAL WITH THESE CROOKS!!!!!!