Performics

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DoubleClick Performics, the performance-based marketing division of DoubleClick, provides online marketing services and technologies for multi-channel marketers. Together, Performics and DoubleClick offer clients a range of marketing solutions and are positioned to compare effectiveness across marketing channels for clients. Advertisers benefit from DoubleClick Performics custom approach to affiliate marketing, search engine marketing, data feed marketing and online lead generation programs. The company s proprietary tracking and reporting technology platform, advanced market experience and active account management enable clients to acquire and reacquire online customers. DoubleClick Performics is one of the only recognized industry leaders providing both search engine marketing and affiliate marketing services. DoubleClick Performics is headquartered in Chicago.