Wilson Binkley Advertising & Marketing

Do you need to get your story to the public, or need help working with the press? Developing and establishing a public relations strategy is a critical endeavor, and you can trust the professionals at Wilson Binkley. We handle all manner of public relations, applying a full range media experience and relationships, talented public speakers, and professional communications, assuring the best possibility of a successful public relations campaign. Wilson Binkley has extensive experience from the…

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Do you need to get your story to the public, or need help working with the press? Developing and establishing a public relations strategy is a critical endeavor, and you can trust the professionals at Wilson Binkley. We handle all manner of public relations, applying a full range media experience and relationships, talented public speakers, and professional communications, assuring the best possibility of a successful public relations campaign. Wilson Binkley has extensive experience from the local and regional level up to the state and international level. Well-versed in governmental relations, media services, special events planning, press releases and conferences, Wilson Binkley can help your company execute a positive public relations campaign with solid communication strategies and media know-how.

Wilson Binkley has a thorough understanding of the principles of effective media planning and buying, and the experience needed to develop results-oriented media campaigns targeted to your customer or audience! Wilson Binkley is equipped with the latest in media planning and buying software and has access to a wide array of syndicated media data. Knowledge of the markets, programming, inventory, competitive CPP for specific demographics, day parts and quarters allows Wilson Binkley to fine-tune negotiations for specific programs/day parts that perform best against the target demographic.

Wilson Binkley audits all media invoices and performs post-buy analyses for all buys. Performance reports based on client-approved criteria (demographics, day parts, reach/frequency, gross ratings points, CPPs, rating periods, markets, etc) are generated ensuring you accurate results.

Wilson Binkley has a thorough understanding of the principles of effective media planning and buying, and the experience needed to develop results-oriented media campaigns targeted to your customer or audience! Wilson Binkley is equipped with the latest in media planning and buying software and has access to a wide array of syndicated media data. Knowledge of the markets, programming, inventory, competitive CPP for specific demographics, day parts and quarters allows Wilson Binkley to fine-tune negotiations for specific programs/day parts that perform best against the target demographic.
Wilson Binkley audits all media invoices and performs post-buy analyses for all buys. Performance reports based on client-approved criteria (demographics, day parts, reach/frequency, gross ratings points, CPPs, rating periods, markets, etc) are generated ensuring you accurate results.

Wilson Binkley helps you lay the groundwork for a successful campaign by conducting market research specific for your needs.
Syndicated Research/Media Data
Nielsen Viewers in Profile Reports-TV ratings by market and demographics
Nielsen Cable Reports-Cable TV ratings by market and demographics
Arbitron-Radio ratings by market and demographics
Standard Rate and Data Service (SRDS)-Rates and data for all major print and broadcast media, out-of-home, business-to-business, international media, etc.
Simmons Market Research Bureau (SMRB)- Media and marketing research of syndicated data on audience size, composition and turnover for print, & also broad measures of broadcast exposure. Categories:   Advertising | Web Services | Production Services

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