Oilpress

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Oilpress! is a graphic design firm that specializes in expressing brand identity. We provide design and consultation services to organizations that are actively engaged in building, maintaining or re-positioning their brands. Our objective is to help organizations build and strengthen their brands by offering them smart, strategic design services that ensure their brand expressions support their business objectives. Our design services fall into two broad categories of need: brand identity systems design and brand communications design. Brand identity systems the systems of brandmarks and graphic standards that govern trade dress provide brand-builders with the visual vocabularies and frameworks they need to construct effective brand communication programs. These visual systems help brand-builders achieve their communication objectives in three ways: First, they serve to visually differentiate the brands they represent against a field of competitors, making it possible for all stakeholders to identify individual brands at a glance. Second, they express the essential character and personality of the brands they represent, providing an emotional basis for customer-brand affinity. Third, they ensure a consistent look and feel for the brands they represent across countless applications ; this helps to build brand awareness and to increase the cumulative impact of the brand's messaging.