GO FIAT of North Denver

That is just what Fiat has done recently, by returning to the company’s original mission, namely to build cars with attractive styling and exciting engines, cars that are accessible and improve the quality of everyday life. A brand that has seen a profound change in corporate culture and mentality, so that it is now focused on a continuous, rapid overhaul of its products, on technological research, on the quality of its designs and on a new, constructive relationship with the…

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That is just what Fiat has done recently, by returning to the company’s original mission, namely to build cars with attractive styling and exciting engines, cars that are accessible and improve the quality of everyday life. A brand that has seen a profound change in corporate culture and mentality, so that it is now focused on a continuous, rapid overhaul of its products, on technological research, on the quality of its designs and on a new, constructive relationship with the customer.

To celebrate this new approach, Fiat has decided to create a new brand logo: strong yet essential, it perfectly sums up the brand’s new philosophy and historic continuity, through a modern reinterpretation of the famous shield that graced Fiat cars between 1931 and 1968.

Between the end of the Nineties and the start of 2000, Fiat design put the emphasis on the product’s high degree of practicality, with particular attention to the car’s interior space. Today, the brand has evolved in a new direction for Italian design, where details are carefully amalgamated with harmonious forms and homogeneous styling: a combination of traditional values in a bubbly, innovative setting.

The theme of stressing the brand’s Italian quality is expressed by the rediscovery of influences from Italian cars of the Sixties and Seventies and expressions of Italian culture, particularly fashion; also contributing to the Fiat brand’s new personality are major design companies in the Turin area, such as Pininfarina, Bertone or Italdesign, who represent a cultural heritage envied throughout the world.

These are the guidelines followed by the Centro Stile designers, from the creation of the Panda and Idea – highly functional and with striking designs – to the design of new models and innovative concept cars. Categories:   Auto Dealers | Auto Repair

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