(541) 683-2525

2940 Chad Dr
Eugene, OR 97408

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44.0900335 -123.0630656

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Description: It's not hard at all! Our staff at FOX has the experience to make your products and services come to life... all in full color for
thousands of area residents to see. Many vendors have ready-made TV commercials available at little or no charge or we
can customize a commercial just for you... the choice is yours!
Here are a few ideas that might help you in deciding which commercial style is best for your business:
SPOKESPERSON: Many businesses find it extremely effective to use the owner or manager as
spokesperson. If you come across as an honest and credible person on camera, the
effect can be very powerful.
VOICEOVER: The easiest production technique. The FOX crew shoots video illustrating your
products or services while an announcer describes them in the back ground.
SLICE-OF-LIFE: These commercials use the formula: PROBLEM PRODUCT OR SERVICE = SOLUTION
(Ring around the collar) plus (Wisk) =( happy family).
Show your customers how your products will make their lives better.
TESTIMONIAL: What better way to convince potential new customers of the value of your product than to
put your present, satisfied customers on TV! If they are credible and viewers can
identify with them, then you're on the road to improved sales.
DEMONSTRATION: TV is ideal for demonstrating the advantages of a product or service. Whether it's a
cleanser removing stubborn stains or scenes of the good life brought about by making
wise investments, TV has the power to convince!
VIGNETTES: A fast-paced series of scenes show people enjoying your products as they enjoy life,
usually accompanied by a lively jingle. It's a great technique for creating excitement and
a positive image.
HUMOR: Combined with good marketing, humor is a great way to get attention and sell your
products. Don't try to be too funny; you want customers to remember your products, not
just the humor.
As you probably guessed, most commercials are a combination of the above. Which one is right for you? Do something
different than your competitors...make yourself stand out! Talk with your FOX representative for advice. All we need is basic
information about your product and we'll do the rest!

Category: Advertising|Broadcasting

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Local stuff

by BAS , 08/20/2013

We can't even keep track of all the broadcasters on this station! It seems that very night, there are new people. The news is pretty much local, eschewing the national or (heavens!) world news. And Saturday and Sunday, the so-called 10:00 news is a rerun of the afternoon show. A joke! I can't believe it, but I miss Seth and Natasha!

View all reviews for Fox TV - KLSR / KUEV