SAY Cellular was founded in 1995 by partners Abigail Bostelman and Scott Richer in Archbold, Ohio. Bostelmand had been in wireless sales based in Defiance, Ohio and Richer in Toledo, OH before SAY Cellular. Bostelman and Richer opened additional stores in Wauseon, Napoleon and Bryan. SAY became incorporated in 1998. In 2000, Zachary L. Miller came on board as a Senior Partner after Richer's departure from the corporation.