Celebrity Pets

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Three of the five major pet food companies in the United States are subsidiaries of major multinational companies: Nestle ( Alpo, Fancy Feast, Friskies, Mighty Dog, and Ralston Purina products such as Dog Chow, ProPlan, and Purina One ), Heinz ( 9 Lives, Amore, Gravy Train, Kibbles-n-Bits, Nature's Recipe ), Colgate-Palmolive ( Hill's Science Diet Pet Food ). Other leading companies include Procter & Gamble ( Eukanuba and Iams ), Mars ( Kal Kan, Mealtime, Pedigree, Sheba, Waltham's ), and Nutro. From a business standpoint, multinational companies owning pet food manufacturing companies is an ideal relationship. The multinationals have increased bulk-purchasing power ; those that make human food products have a captive market in which to capitalize on their waste products, and pet food divisions have a more reliable capital base and, in many cases, a convenient source of ingredients. There are hundreds of different pet foods available in this country. And while many of the foods on the market are similar, not all of the pet food manufacturing companies use poor quality or potentially dangerous ingredients