Diamond Brand Outdoors in Downtown Asheville

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CLOSED NOW - Opens at 10:00am

We are Western North Carolina's first and original outdoor and lifestyle outfitter. We've been outfitting the area for adventure and everyday life since 1964. We specialize in high-quality clothing and gear for activities like travel, hiking, backpacking, camping, trail running, kayaking, climbing, yoga, and everyday life. We pride ourselves in hiring knowledgeable enthusiasts, who love the outdoor lifestyle. Our staff includes AT thru-hikers, class V+ kayakers, and world travelers, so whether you need to be fit for a new pack and hiking boots for a bucket list adventure, or just need a comfortable outfit for exploring downtown Asheville, you're in good hands. We love to share our knowledge and expertise, so we'd be happy to give you suggestions on where to go for your next adventure or help you plan a trip. Our expertise and top notch customer service is why we've been voted MountainX's Top Outdoor Gear Shop 12 years in a row and one of Outdoor Magazine's Top 100 outdoor retailers nationally.